Joe Middione Joins AGvisorPRO to Lead North American Business Development

Photo of Joe Middione smiling.

Agricultural Industry Veteran to Drive Commercialization

CALGARY, Alberta – October 19, 2021 – AGvisorPRO, agriculture’s fastest-growing connectivity channel, announced today that veteran agricultural entrepreneur Joe Middione has joined the company to lead its North American Business Development initiatives. Mr. Middione will lead efforts to further commercialize the AGvisorPRO platform.

“As we see increased digitization of agriculture where sensors connect with data and data is connected with machines, there is still a huge need for the human touch,” says Joe Middione. “What impresses me so much about AGvisorPRO is their passion to create deep connections between those seeking agriculture advice with trusted experts who can provide answers in real time. I am thrilled to explore how AGvisorPRO can collaborate with all levels of the agriculture sector and am excited to open up discussions with many of my past industry relationships.”

Joe Middione has over 40 years experience in the agriculture sector, including manufacturing, retail and agtech organizations such as UAP, Agrian and Willowood as well as Regional Vice President for FBN.

Middione will lead commercialization discussions specifically with companies and experts who can leverage AGvisorPRO’s technology to increase their reach and enhance customer support. He will also focus on helping companies use the AGvisorPRO platform as a private label inside their organization to better connect employees with internal domain expertise.

“As we expand across North America, we are thrilled to have Joe join the AGvisorPRO team,” says Robert Saik, CEO of AGvisorPRO. “His mix of experience coupled with his industry connections will help open up discussions with organizations who can leverage AGvisorPRO technology to increase and support their sales, help us bring on more domain expertise and explore private label discussions with companies who can integrate the AGvisorPRO technology inside their ecosystems.”

About AGvisorPRO

AGvisorPRO is agriculture’s connectivity channel providing remote instantaneous communication between farmers, experts, researchers, government and industry to provide answers now. Expert Access connects “seekers” (farmers) to industry experts. Tech Direct partners connect farmers, producers and ag retail to company technical representatives for free. Support for companies can include API integration inside other platforms as well as private label integration within a company or government ecosystem.

AGvisorPRO is FREE to download on iOS and Android. Ag experts, industry partners and investor inquiries are welcome. For more information please visit

Led by CEO Robert Saik, a 2021 CWA Top 10 Mentor in Canadian Agriculture, AGvisorPRO has received the following prestigious awards including the 2021 THRIVE Canada Challenge Finalist and People’s Choice Award; 2021 Manitoba Ag Days Agribusiness Winner; 2020 Ag in Motion Ag Innovation of the Year; 2020 Canadian Export Challenge Finalist Prairie Region. Follow AGvisorPRO on FacebookInstagramLinkedIn, and Twitter.


Joe Middione, North American Business Development

Robert Saik, CEO

Reach Rob or Joe on AGvisorPRO for free