Set your Sights Higher - An AgSights Tech Direct Guide

Canadian ranchers are known to produce high-calibre beef with sustainability practices that are often envied by other nations. The men and women raising Canada’s beef herd have animal welfare as their top priority, as well as quality genetics, living conditions, record keeping and overall health. Farm businesses that need the critical infrastructure to track and log all this information should look no further than AgSights—Elora, Ont., a member-driven not for profit since 1993—to take their livestock game to new heights.

360° Coverage

When a producer needs full coverage and data for their animal, they mean it. AgSights understand that and it’s why the company produced Go360|bioTrack, a one-stop shop of information for herd management. To track and trace your animals from birth to delivery without changing your tagging methods or causing downtime in the pens and field is an advantage like no other.

The animals, once finished, are still able to be tracked all the way back to an individual pen due to the full-scale traceability of this IT solution.

The tool (along with bioLinks) has been so well-received and popular it has been recognized with distinction through the Ontario Premier’s Award for Agri-Food Innovation Excellence.


AgSights has you covered on both sides of the animal, literally. With its bioLinks system, this is designed to help the small- to medium-sized business and processor compete with larger competitors. Through a secure app, processors can scan an animal tag, instantly providing the animal’s date of birth and farm origin, marbling information and carcass weight. AgSights views this transparency as a win for the entire sector—from producer to consumer.

Genetic Gains

To satisfy not only producers, but also prospective clients, genetics are a critical factor in a rancher’s business. AgSights provides top-quality genetic evaluations for beef, meat goats and sheep. This is helpful for commercial producers who can use that information to know strengths of an animal herd and what’s needed in their next herd sire.

From an R&D perspective, producers like these developments because they can see solutions to meet their needs and those they work with at the farm level. Producers who participate in Genovis evaluations also are eligible to receive weekly updates on their flocks via their Go360|bioTrack account. Since this is all done in conjunction with the University of Guelph’s Centre for Genetic Improvement of Livestock, all vital information about your animals are in all the spots you want it to be in for maximum efficiency.

Amplify-ing your voice

One area animal breeders constantly are scouring is that of sires and/or replacement animals and having the best herd possible. Through AgSights’ Amplify program, breeders can stop the search. This comprehensive and quick tool gives breeders the opportunity to search for quality bulls and heifers specific to their needs in record time.

The app (also in desktop format) lets a person select basic criteria (sex, breed, location) before searching for desired traits and then can connect with sellers.


AgSights prioritizes putting its money where its mouth is, and that is squarely on research. It invests $300K annually back into research and has put more than $1.5M into its program overall since 2008.

For the company, reinvesting back into its membership so they are more profitable is the true return on investment that it wants to see. Staff carry out the directives of its member-led board of directors, which includes beef, sheep and goat producers, as well as agri-food industry leaders and academics in order to benefit all Canadian producers. What’s good for producers in B.C. will ultimately benefit those in Atlantic Canada and everywhere in between.

The Tech Direct Solution

AgSights is an AGvisorPRO Tech Direct partner. This means that any farmer with the AGvisorPRO app can connect to AgSights in a face-to-face session for free. While there’s certainly no shortage of ways for farmers to digitally connect with the information they need, AGvisorPRO is unique. It connects farmers, industry, and independent expertise into one user-friendly app. This means farmers can find the advice they need easily, connect to the right people quickly, and get from question to answer faster.

To connect with AgSights or any of our Tech Direct partners, consider downloading the AGvisorPRO app. If you want to see what AGvisorPRO can do for you, one of our knowledgeable team members would be happy to give you a walk-through. You can also download our app at or wherever you get your apps. With AgSights and AGvisorPRO in your corner, when it comes to genetics, metrics and monitoring, you will get the answers you need.